Home » animal rights » WHAT A TERRIBLE SAGA: Suffering for fur fashion!

WHAT A TERRIBLE SAGA: Suffering for fur fashion!


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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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       ~ The Real Price of a Fur Coat – Daily Mirror investigation ~
KUDOS TO FOUR PAWS INTERNATIONAL AND THE DAILY MIRROR  FOR REVEALING SHOCKING CONDITIONS ON THREE FINNISH FUR FARMS SUPPLYING PELTS TO SAGA FURS (Helsinki). Saga Furs are graded according to the quality of the fur and not according to standards of animal welfare.                                                                                                         “THE RESPONSIBLE CHOICE” (Saga Furs)    The video, shot in November 2013 and released February 22 2014 by Four Paws, showed animals “listless and cramped in tiny cages with fur, excrement and food-pulp em­bedded in the mesh. The animals don’t have space to move. They have eye infections and some have no tails, which could be a sign of cannibalism. … Foxes are born in a cage, spend seven months there then are killed. This is all they know for their entire lives”.
One team member said: “The smell is a mixture of pure excrement, urine and the animals themselves. The howling and barking makes it seem a place of horror and no escape…When you look into the eyes of the animals you get a feeling of the life behind them. It’s heartbreaking”. 
Thomas Pietsch of Four Paws stated that the horrific conditions were on fur farms in Finland certified by Saga Furs. This confirms evidence from Norwegian animal rights group, Network for Animal Freedom, whose inspections too revealed that these “assurance” farms lacked the necessary standards. These are the farms from where South African furriers source their pelts! For those who don’t know, here is some information about Saga Furs:
  • Alongside Kopenhagen Furs, Saga Furs is one of the biggest auction houses in the fur industry.                                                                                                                                                   
  • Saga Furs, American Legend and Fur Harvesters Auction have joined forces for 2014 selling season, where inspections started on March 4 2014. This is NOW! Pelts are brought to Finland to be auctioned. According to Saga this auction “will offer the most diverse selection of quality furs the world has ever seen”. A TOTAL OF 11 MILLION MINK (the innocent creature in photo), 2 MILLION fox and a huge variety of other fur types will be offered during each season (March and June).                                                                                                                             188graa_mink
  • Ia joint initiative involving The International Fur Trade Federation (IFTF), Kopenhagen Fur, American Legend Cooperative, Finnish Fur Sales/SAGA Furs and North American Fur Auctions, the ORIGIN ASSURED (OA™) label was launched. These are all PRO-FUR organisations. This OA™ label supposedly guarantees consumers to know the country of origin of the fur they buy. It is meant to be a country where there are adequate welfare regulations or standards. Of note, the fact that factory farming of animals for fur (which is inherently cruel) is condoned in those countries is not taken into account. As Mr Pietsch points out “A fox in nature will run as much as 12km a day, which gives an idea of how much these animals suffer”. Mink in the wild live on woodland banks and are semi-aquatic.                                                                              WILD ANIMALS GO INSANE WHEN CRAMPED INTO TINY METAL CAGES.                                                                     

The myth of “ethical” fur has now been debunked in all Scandinavian countries. THERE IS NOTHING ethical. about any fur farm.                  

The footage released may be accessed via the links below:




Information released by Saga FURs and Kopenhagen Furs:                                                                                                             http://www.sagafurs.com/en/auctions_home/auctions_info/season_2013_2014




  1. Nancy says:

    Reblogged this on "OUR WORLD".


  2. cinnabar50 says:

    You are so right there is nothing ethical about any fur farm even if the animals were kept in good conditions which they’ re not and never could be. There is no way that it can ever be considered ethical to imprison animals then murder them for their fur. There is nothing ethical about causing the death of another creature. So sad, so shocking that fur is once again in such great demand and with all the faux fur available it can be difficult to tell who is wearing real fur. I wouldn’t even wear faux fur as it encourages people to wear the real thing. The videos were heart-breaking. How anyone can treat animals in this way is beyond my comprehension, but as usual it all about money for which sadly some people will do anything.


    • Emy Will says:

      Well said, Cinnabar. If these are the so -called ethical farms, you can imagine what the unethical ones are like.It is totally heartbreaking that people can let greed ovveride compassion 😥


  3. Thanks for this, Emy. I despair at the amount of people who put themselves and their fashion needs before the pain and other suffering of these poor, dear animals. Large graphic billboards should be posted outside all fur orientated shops, factories and events showing buyers exactly what they have encouraged. How can there possibly be such a thing as ethical fur – just how stupid are they to think there is!


  4. Emy Will says:

    So true, Amelia. People who convince themselves that the fur industry can in any way be ethical are themselves deeply immoral 😦


  5. John Greco says:

    These people have no compassion for life of any kind. All living creatures share the same space and are entitled to live a good, safe life.


  6. greyzoned/angelsbark says:

    Thank you for bringing this to light. So much has been made of the fur industry and alot of people think that all the suffering went away. They don’t realize it’s happening still so thank you for the reminder. We should all be appalled and take action to urge a no-fur society. The designers who continue to use fur should be fined by their industry. Something!


    • Emy Will says:

      Thank you for this comment. You are so right. Designers who still include fur are unethical. Certain people will always blindly follow the trend 😥 Sadly the fur industry is not going away.


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