Home » Animal rights protests » FUR FREE SA: A fashion show with a message

FUR FREE SA: A fashion show with a message




Follow FUR OUT THE CLOSET: on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 1,712 other followers

Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

View Full Profile →

Follow me on Twitter


Temperatures have dropped below 0 degrees C here in South Africa ~ a national crisis.

Unfortunately this gives the heartless South African ‘mink and manure’ set a reason to don their furs ~ if they dare!

In May 2014, compassionate South African celebrities and designers joined forces with Fur Free SA and participated in the first South African anti-fur fashion show. This was televised on Top Billing ~ an upmarket South African lifestyle program. The reality is that celebs are taken more seriously than the masses, so it is fantastic that they have made an anti-fur statement.Fur Free SA

According to Fur Free SA,  “fur animals such as fox, raccoon, mink and rabbit are raised for their fur and spend their entire lives in small, barren, filthy cages with no sanitation”.

To reduce costs and preserve the fur, slaughter methods are merciless and agonising for these creatures.

Real fur is not only used for coats and blankets but also for accessories such as hats and gloves. Fake fur garments may contain real fur. Fur TRIM may be found on garments, collars, shoes, toys etc. Animal fur is often mislabeled as faux fur, or marketed under names such as “Chat de Chine”. Authentic fur may be dyed with unnatural colours and sheared, giving it the appearance of faux fur.

Millions of cats and dogs are also skinned for their fur, mainly in countries with inadequate animal protection laws.To emphasise this point some celebs even brought their dogs along.                          

Dex Kotze – conservationist and anti-Rhino poaching activist.   

Of course all outfits were designed to contain no animal products. Hear what they have got to say on this video:  


In no particular order but all in support of Fur Free SA:  

~ Jewelry designer, Jenna Clifford, held the event at her studio.     Hollywood glamour... Jewellery designer Jenna Clifford struts her stuff around the patio runway.

 ~ Radio DJ, Catherine Grenfell, on the right, wears a hemp dress designed by Dominique Gartland of Lunar designs.                                                                                             Simple and classy... Designer at Lunar Dominique Gartland and 5fm DJ Catherine Grenfell.    

~ Model, Christina Storm – pregnant and glamorous.Glitz and glamour... Model Christina Storm is nursing her baby bump with a sit down on the couch.

~ Singer songwriter, Garth Taylor, in an Ephraim Molingoana Design.       Confidence is key... Singer songwriter Garth Taylor suits up in an Ephraim Molingoana Design.

 ~ Singer, Louise Carver, wears a Vesselina Pentcheva design.  Blue gem... Singer Louise carver wears a Vesselina Pentcheva design and walks around the patio for all to see.

Singer songwriter, Martin Cito Otto, in a modern version of a dungaree garment designed by Augustine Bespoke Clothing.                                                                    Modern look... Singer songwriter Martin Cito Otto wears a modern version of the dungaree garment designed by Augustine Bespoke Clothing. 

~ Suzaan Heyns stands with her model/actress Jay Anstey.Flow and beauty... Suzaan Heyns stands with her model Jay Anstey, in support of Fur Free SA.

 ~ Muscian, Katlego Maboe, and presenter Elana Afrika, show off their designs.  




  1. Stacey says:

    I love the Vesselina Pentcheva design, SO pretty. (I’d never thought that I’d live to the day when real fur would be camouflaged as fake fur. So fake fur is more expensive then, correct?) 😦

    Liked by 1 person

    • Emy Will says:

      Thanks for the comment, Stacey 🙂
      Although I do not follow fashion trends myself, many people do. Designers and celebs have such a huge influence over people, I wish they could all act with compassion.
      In terms of cost of fur. It depends from where it is sourced. Furriers go to the Scandinavian auction houses to source the “best” pelts. They would not buy pelts from fur animals that have been shot or trapped – only because this method of killing damages the pelt !!!! Fur garments made by furriers are expensive and signify wealth to the idiots who buy them. These garments are much more expensive than fake fur.
      However, if the fur is sourced from countries such as China where there are no animal protection laws, real fur is cheaper. Why? Because animals are skinned under shocking conditions – sometimes even while alive. This fur is often labelled fake fur and used for trim on cheap items – even pet toys. DNA testing has proved this 😦
      It is better to avoid all fur. Hope that answers your question?
      All the best from chilly South Africa.


      • Stacey says:

        Thank you for that explanation, Emy! I actually never buy fur, as I actually did know that fake can be real – I just never knew it would be intentional! I saw a video once about fur farms in China – some of the worst images I’ve ever scene. Thank you for all you do, if I were to pick one area of animal exploitation that alarms and disturbs me the most, it would be fur. Those poor, sweet animals. 😦


  2. Chris says:

    It is good to see that people who are the first link in the fur retail trade (designers, retailers, consumers) taking a stand. If more of them did so that would be a huge step to ending the trade.

    Liked by 1 person

  3. ravenskeeper says:

    Reblogged this on Ravens-Tree.com and commented:
    Respect to all those who fight to end this awful, awful trade.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: