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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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My anti-fur campaign has been reported in the news, as seen below.

[To avoid confusion: Emy (M.E.) is my nickname and the name most people know me by 🙂 My official name is Dr Margaret Wilhelm]


Fur flies in animal rights debate

Aug 24 2014 10:00


Cape Town – There has been a heated response to Fin24’s article Fur fury over Investec tenant, with users on both sides of the fence sending in their comments thick and fast.

Animal activist Dr Margaret Wilhelm has been concerned with landlord Investec’s lack of engagement over the issue of its tenant, fur retailer Robert Fischer of Erich Fischer Furriers, in the Firs Shopping Centre in Rosebank, Johannesburg.
Fischer prides himself on being Africa’s only fur specialist that abides by the Origin Assured (OA) label, which means his fur produce is audited to the highest standards to ensure they have been sourced ethically.
Investec, with its zebra logo, claims excellent business ethics and stresses its commitment to society, the environment and preservation of animals,” said Wilhelm. “It is, therefore, an anomaly that Investec profits from the fur business through its lease.”Read: Fur fury over Investec tenant
Most of the comments have been squarely on the side of the animal rights activists.
Says Fin24 user Clairwyn: “OA label or not, there is no such thing as humane killing. That goes as much for killing a cow or pig for its meat, shooting a lion for a trophy or skinning a seal, chinchilla or cat (quite common, apparently) for its fur.”She argues that fur is a luxury item, and that people who wear it “can’t even use the excuse that they are hungry”. They are also fully aware that “an animal, or more likely many animals, died for their whims”.Addressing the owner of Erich Fischer Furriers, she said there must be a more compassionate way to make a living.
Rosana concurs: “I don’t agree with this cruel way to use an animal’s skin: fur, leather, etc – just human clothing.”
Ruth points out that Fischer “can make millions of money (sic) by making the same product from faux fur”. She said she will share the article with friends around the world so we can stop this barbaric way of killing animals as well as for the sake of protecting our environment.”
Winnie also weighs in on the part of the animal rights activists. She says: “What a revolting, barbaric industry the fur trade is. I have personally seen a video clip from China as to how they skin the animals ALIVE for their fur, as it comes off easier this way.

“Fur belongs to the rightful owner – the animal who was born with it! Who are we to steal it from them – and that just for vanity sake.  It’s a despicable trade and fashion, to say the least.”

Erwin’s opinion is short and sweet: “We live in modern times. Down with fur!” Beatriz is equally to the point: “BAN FUR INDUSTRY!!!”

Elaine is a vociferous animal rights supporter: “I am strongly opposed to the killing of animals for their fur.  I will never condone the wearing of real fur. Fake fur will be good enough for me.”

Pam raises the matter of ethics: “I do believe it is a very amoral thing to use the skin of animals for clothing of humans. Besides that, the farms where these animals live are in many times very bad places for animals.
They see the animals not as souls like ours but they just mean MONEY!”

User Anastasia was appalled to discover the location of Fischer’s shop: “I am an animal lover and would like to state that I am horrified that such a shop exists so close to where I live! I am completely against the fur trade!

“How anyone can make a living off the pain of another living being is beyond comprehension. There are not enough decent adjectives to describe how I feel about this.

“I will gladly join the activists outside this shop in protest.”

But not everyone agrees. Although in the minority, there are some who feel fur is a trivial issue compared to more pressing global issues.

Says Yvonne: “The world is burning but people are battling with ‘fur’ or ‘No fur’.  Is it not about time to try and solve more important issues, for example the Ebola epidemic?”

Tanja also makes no secret of her stance. She says: “I’m with Fischer all the way. The market for fur in SA is minute, but if customers want to buy fur, let them.” She feels it is unfair to “victimise the last remaining fur trader in Africa”, and says “Investec shouldn’t bow to the pressure”.

Lunga feels there is no such thing as bad publicity, and adds “now I know we have a fur store in SA. Thanks Doc, I think there are more pressing issues that need doctors than worrying who sells fur and who doesn’t.”

Another anonymous user writes: “It’s amazing how we go on and on about fur when the same people eat beef, mutton and chicken. Those animals get killed as well for consumption by human kind.

“If those ‘activists’ are for animals not being killed, I would expect them to be vegetarians but I doubt 10% of them are vegetarians.

If you would like to add your comment, please click on this link to access the article.





  1. First, congratulations Dr. Wilhelm, you’ve made an impact.

    How empty the pro-fur arguments are, “the world’s burning . . . solve more important issues . . . Ebola.”

    And how about this one, “victimize a fur trader.” Really!?

    Ha! That puts me to mind of what Malcom X once said, “If you’re not careful, the newspapers will have you hating the people [sentient beings] who are being oppressed, and loving the people who are doing the oppressing.” Victimize a fur trader, how utterly ridiculous. The hell with the fur trader, and all he stands for. You go EMY!

    However, there was one valid oppositional point, “If those ‘activists’ are for animals not being killed, I would expect them to be vegetarians but I doubt 10% of them are vegetarians.” Personally, I’d like 100% of them to be vegan. But all in good time; awareness, happens in stages; otherwise, we’d meltdown.

    BTW, my official title is Peter Schreiner, PhD. The PhD, of course, stands for Post-hole Digger. 🙂

    Liked by 1 person

    • Emy Will says:

      LOL Peter 😀
      Right now my PhD feels like Past her sell-by Date. The trolls had a great time descending into personal attack with no substantial arguments. I had to constantly remind my “mature” side that causes are won by sound arguments and not vulgar words. I certainly had many vulgar thoughts, though, about these murderers.
      Long live the “bunny huggers” !
      As always thanks for your support xxxx

      Liked by 1 person

  2. ravenskeeper says:

    Reblogged this on Ravens-Tree.com and commented:
    Yes, there are many horrors in this world – Yulin, Taiji, Denmark’s bestiality, Ukraine, Iraq, Ebola, honour killings, be-headings, etc etc etc. (see my ‘about’ page). That does NOT make the barbaric fur trade any the less by comparison! They all need to stop! Innocent animals cannot speak for themselves – only the compassionate hear their screams of anguish, despair and torture. That is why WE the compassionate speak for them. Time the world grew up and nurtured ALL life on this planet. Horror and barbarity is horror and barbarity where ever it shows its evil ugly face.

    Liked by 2 people

    • Emy Will says:

      So well expressed Ravenskeeper. We are not in competition as to has the most worthy / horrific cause. They are not mutually exclusive.
      I love your point that ALL life on this planet needs to be nurtured ❤

      Thanks so much for your support in this struggle for those who do not have a voice.
      All the best.

      Liked by 1 person

  3. Ron Shaw says:

    Keep up the good work!!!!!


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