- Re-imagining the idea of fur in a way to make it accessible for younger generations.
- Using dyes on fur to provide varied, youthful, and more modern pieces.
- Crafting thinner fur garments so that they can be more readily worn in warmer-weather areas.
- Gifting fur to celebrities to increase exposure.
- Targeting future designers through fashion school competitions by providing free fur garments to use.
- Inviting established designers to work with fur.
- Making and promoting educational materials about fur for use in school curriculum.
- Creating the allusion of “ethical fur” through an “origin assured” label that aims to “reassure customers that the fur they are buying came from a country with rules governing its production,” (please see my previous post @ https://emynow.wordpress.com/2014/09/06/origin-assured-label-not-assuring/
As stated in the article, “Simply because fur is purported as a ‘fashionable’ fabric or a ‘luxury’ item does not suddenly make the suffering of millions of animals (over 50 million annually to be exact) okay”.
The video below from the Humane Society of the United States shows that there is absolutely no compassion present in the fur industry.
Children cannot make an informed choice, as I’m sure their parents do not tell them about the horrors of the fur trade.