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Origin Assured label: Not assuring


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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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 Erich Fischer Furriers is a FUR SHOP in an upmarket mall, The Firs, Johannesburg, South Africa.

So what is a Furrier?
1. One whose occupation is the dressing, manufacturing and  designing of new fur garments or cleaning and repairing used fur garments.
2. Furriers source their pelts from auction houses, which in turn acquire furs from fur farmers or from trapping.
3. Generally a furrier would only use fur from a fur farm to ensure “quality”. Animals that have been trapped or hunted will have holes in their pelts, which is not desirable for the furrier.
4. After the auction house,  pelts go through a series of treatment steps, called fur dressing, to preserve and improve the texture of the skin.
5. The fur garment is then made up from the skins of many dead animals and sold to people who are self-centred and lack compassion.
Mr Fischer prides himself on being Africa’s only fur specialist that abides by the Origin Assured (OA™)  label and therefore claims that his fur produce is sourced ethically.
Below is Fischer’s advertisement:   
sexist and offensiveorigin assured label
This life of misery is the only life chinchillas know before being electrocuted and skinned on fur farms.  Caged chinchilla at fur farm
Up to 200 chinchillas can be used for one fur coat.                                                                                                                                                                                                                
 Chinchilla pelts.chinchilla pelts.

In the light of this information, Mr Fischer’s advertisement does not seem so seductive, even with its OA™ label. Mr Fischer and the Firs management refer to the OA™ label to justify that the fur trade is humane and ethical. 

The OA™ label was launched in 2006 as a joint initiative by PRO-FUR organisations, namely The International Fur Trade Federation (IFTF), Kopenhagen Fur, American Legend Cooperative, Finnish Fur Sales (SAGA Furs) and North American Fur Auction.

Displaying this OA™ label on fur items is meant to assure consumers that the fur originates from a country where animal welfare regulations or standards governing fur production are in force.

Alongside Kopenhagen Furs, Saga Furs with its OA™ label  is one of the biggest auction houses in the fur industry and operates from Finland. 

New footage from investigations done by Four Paws (UK) on three FUR FARMS IN FINLAND was released February 22, 2014, revealing shocking conditions on these farms.

Of significance is that these are farms certified by Saga Furs i.e “origin assured”. 

This concurs with findings of the Norwegian animal rights group, Network for Animal Freedom, which revealed that “assurance” farms lacked the necessary standards. 

These are the farms from where South African furriers source their pelts!

 It does not matter if the item only has fur trimming or is a full size fur coat, the suffering for all animals on fur farms is the same. 

Even if the OA™ label is what it claims to be, there is no such thing as a humane fur farm.

Please, if you haven’t yet, sign my petition to Investec Ltd. the landlord of Erich Fischer Furriers. Non South African signatures add to the impact of this petition.                        fur 038

Click on the link below to go to the petition.


Together we can make a difference.



  1. Chris says:

    The origin assured label is less meaningful than a politician’s promise. it is impossible to farm fur humanely.

    Liked by 2 people

  2. Oh, this is sad 😦 I’ve signed the petition.

    Liked by 2 people

  3. cinnabar50 says:

    Ethical is a much overused word and can mean what you want it to mean. How can any fur be ethically sourced? There is nothing ethical about the killing of any living creature for his meat or his fur. Animals have a right to their lives the same as we do, there is nothing ethical about the misery and suffering of confinement in a tiny cage, there is nothing ethical about death. Shame on them, the whole thing sickens me, there is no excuse for anyone to wear fur, it all about profit and vanity. I signed the petition. Hopefully the fur trade will one day be banned internationally.

    Liked by 1 person

    • Emy Will says:

      Exactly cinnabar. All battery farming is cruel but to keep Wild animals in a confined space is torture.
      Thank you for signing and for all your support.
      Best wishes,
      Emy ❤


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