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Ploys to make fur ‘respectable’ for the youth




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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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   Barbie dolls wearing fur (picture from One Green Planet)

Only 58 % of 18 to 24-year-olds in a poll believed it WRONG to use fur!

I  found this dismal statistic when reading Lorraine Fisher’s article in the Mail Online – March 2014 (http://www.dailymail.co.uk/femail/article-2582226/How-fur-industry-clawed-way-Lavishing-gifts-celebs-Targeting-children-classroom-The-cynical-ploys-making-fur-respectable-again.html#ixzz3Dr13WeP8).

Even more depressing, though, was realising how furriers and fashion designers are trying to lure young people into buying real fur produce. To do this, these manufacturers are moving away from the ‘luxurious, heavy’ look of fur and producing  a ‘lighter, colourful and fun’ product.  

In other words, not only are creatures being needlessly skinned for their fur but their fur is now being disguised through dye and shearing. THIS MAKES NO SENSE TO ME.

 heavy coatsold lady in furFROM THIS 

TO THIS  FORDTrend-setter: Lily Allen steps out in a Roksanda Illncic fur jacketDKNY Fall Winter 2014 New York Fashion Week

One Green Planet (http://www.onegreenplanet.org/news/how-fur-is-making-a-comeback-and-how-we-can-fight-it/?) presented a list of ‘How Fur is Making a Comeback’, as follows:  

The major ways that the fur industry is trying to bring on new consumers and stay relevant include:

  • Re-imagining the idea of fur in a way to make it accessible for younger generations.
  • Using dyes on fur to provide varied, youthful, and more modern pieces.
  • Crafting thinner fur garments so that they can be more readily worn in warmer-weather areas.
  • Gifting fur to celebrities to increase exposure.
  • Targeting future designers through fashion school competitions by providing free fur garments to use.
  • Inviting established designers to work with fur.
  • Making and promoting educational materials about fur for use in school curriculum.
  • Creating the allusion of “ethical fur” through an “origin assured” label that aims to “reassure customers that the fur they are buying came from a country with rules governing its production,” (please see my previous post @ https://emynow.wordpress.com/2014/09/06/origin-assured-label-not-assuring/

This is blatant manipulation, as no information is given about the ethics surrounding fur and the industry’s inherent cruelty.

As stated in the article, “Simply because fur is purported as a ‘fashionable’ fabric or a ‘luxury’ item does not suddenly make the suffering of millions of animals (over 50 million annually to be exact) okay”.

The video below from the Humane Society of the United States shows that there is absolutely no compassion present in the fur industry. 

Children cannot make an informed choice, as I’m sure their parents do not tell them about the horrors of the fur trade.

Kids Fashion Fur Hat                   

young people



  1. Dr. Rex says:

    Reblogged this on It Is What It Is and commented:
    Please, take a look …. animals need their fur, we don’t!!!

    Liked by 1 person

  2. Thank you for giving notice to this subject. When I see young people wearing clothes with fur, and Uggs with the wool of sheep that are harmed on the same way, my heart is breaking for all the cruelty in this world.

    Liked by 2 people

  3. GarryRogers says:

    Reblogged this on GarryRogers Nature Conservation and commented:
    I believe everyone can learn respect for other species. Children need to learn about the feelings all animals have. We need to tell them that it is wrong to kill animals.

    Liked by 2 people

  4. Very good article!!

    Liked by 1 person

  5. Adam Hughes says:

    Reblogged this on Freedom For Cetaceans- Causes.

    Liked by 1 person

  6. It is reprehensible, but understandable. Fur industries are in mid stage of death and they are taking measures to resurrect. And they may, but only briefly, I imagine. Like the dying man whom suddenly feels renewed only to die shortly after, their time too is limited.

    Liked by 1 person

    • Emy Will says:

      Thank you, Peter, for your comment of hope. I hadn’t thought of it that way but it makes sense – desperate people use desperate tactics.

      If only the youth weren’t so gullible!


    • Emy Will says:

      Thanks for those words of hope, Peter. I hadn’t seen it that way but it makes sense:)

      if only the youth weren’t so gullible!!


    • ravenskeeper says:

      Sorry to disagree folks. I wish this were true but sadly it is not the case. All industries continually reinvent themselves and their products, it is common practice – look at any packaging/product that you can see on supermarket shelves. The only way to fight back is to use the same methods. Children and young peoples welfare is top slot at present, manipulating young peoples sensibilities into accepting animal cruelty as ‘normal’/acceptable practice IMHO is a dangerous place for these industries to tread! This aspect should be more wildly promoted as being unacceptable marketing aimed at young people. READ THIS: It is estimated that over one billion animals are killed for their fur every year. Many different species are used in the fur industry, including mink, foxes, raccoon dogs, domestic dogs and cats, seals, bobcats and beavers, but it is rabbits which are killed in the greatest numbers each year.

      Fur is predominantly used in the fashion industry where millions of animals are killed to make coats, scarves and other accessories – it takes up to 65 mink, 40 foxes, 15 lynx, or 60 rabbits to make just one full-length fur coat! However, the demand for fur trim is now reportedly overtaking that for full fur garments, and as it is so cheaply sourced, more designers now see fur simply as another fabric to be added to items without thinking of the suffering caused to the animals from which it came. In this way, the use of fur has crept back into fashion, and the industry has broadened its consumer base by transcending new markets, particularly youth fashion and mainstream high street shops. A pair of fur-trimmed gloves can cost as little as a few dollars, and in many countries real fur does not even need to be labelled! Fur is now also increasingly being used to make toys for children and pets, ornaments, and even for interior design on items such as bedspreads and cushion covers. SOURCE: http://www.changeforanimals.org/#!fur/c20ph

      Liked by 2 people

      • Emy Will says:

        Hi Ravenskeeper. Everything you say is true and so well expressed.
        You are right. This is a twofold problem! Manipulating the youth, as well as a disregard for other sentient beings.
        Because of the disgusting conditions in which fur bearing beings are kept, fur is now a cheap “fabric”. Those who are involved in the fur trade in any way totally lack morality. I just wish we could reach more people to raise awareness. Sadly the youth will follow fashion trends.
        Thank you for the link and further confirmation that this is a cause worth fighting for.
        All the best,

        Liked by 1 person

  7. […] Fur out of the Closet Read and see […]

    Liked by 1 person

  8. Chris says:

    I agree with Peter above. Disturbing as this is it indicates an industry in decline.

    Liked by 1 person

  9. ravenskeeper says:

    Reblogged this on Ravens-Tree.com and commented:
    Social engineering and hard-line marketing purposefully directed at our children and young people with the intention of programming them into blindly accepting this horrendous industry as acceptable. They do this knowing many will then become committed purchasers as adults. These corporations and industries have no shame and are driven only by profit margins. Their actions not only support the abuse of sentient creatures but also defile the sensibilities of our young people. Shame on them and all who are involved in this industry and profit from the suffering of these innocent and feeling creatures.

    Liked by 2 people

  10. I see desperate measures of a waning industry, callously targetting now children and the very young. Pairing oppression, abuse, suffering and slaughter with luxury or fun is a hideous and dangerous act. Compassion starts at home, so that children learn the gentle and respectful way, empowering them throughout their lives. As long as families keep indulging in animal consumerism, there will be always a loophole where marketing strategies will incidiously pore to keep profit above all moral values. The other side of the coin is that those harsh chemicals used in the fur and leather industry transpire onto the wearer’s skin.

    Thank you, Emy, I love your new blog design, what is more precious than a beautiful Fox leap hunting in the snow?. ♥♥♥ Peace to all beings.


  11. Secular Vegan says:

    From Barbie to the Kartrashians, I didn’t realise that the fur industry’s marketing was that strong, I think that the only way to defeat the fur industry is to reject the very ‘look’ of wearing fur (including faux)

    Liked by 1 person

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