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ANIMAL ACTIVISM: A Never Ending Story


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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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Dear Friends,

A heartfelt thanks to those who take the time to read and comment on my blog ❤

I try to keep my posts varied ~ a combination of personal and educational. The content is sad, often shocking but also celebratory when deserved.

As you know I support all animal activism:

animals matter
A cute “certificate” sent to me from Animals Matter To Africa 🙂

~ I have demonstrated against the canned hunting of lions.

~ In solidarity against the ivory trade, I have marched for rhinos and elephants.

~ I have protested against the use of wild animals in circuses, dog fighting, puppy mills and  factory farming.  

~ I have written letters to callous developers who have destroyed the homes of small, wild creatures.

~ In outrage I have contacted CEOs of companies, such as NULAID, where egg-laying hens are treated like machines and then killed so people can eat what is left of them.

~ My letters complaining about  fireworks, kill shelters and the fur industry have been printed in the press. 

~ Many hours have been spent by me, cleaning in a cat sanctuary.

~ Despite criticism from the abolitionist vegans I have signed numerous petitions.

~ Regarding the fur industry, I have campaigned in several ways ~ demonstrations; letters to the press and corporates; anti-fur petitions, pledges and pamphlets; starting an e-mail blitz to Investec and so on. 

It has been a strange year for anti-fur activism ~ a kind of three steps forward and two steps backwards scenario.

I particularly refer to Holland and Israel where there have been attempts to ban fur in these countries, but I will elaborate in future posts.

Among others, corporates such as Harvey Nichols and Burberry are again selling fur.

 I now have a criminal charge against me; laid by a furrier who believes I “maliciously damaged his property” by allegedly placing a sticker on his shop window. Watch this space for an update on the trial. 

So for me, animal activism has become a job with highs and lows. It is about tenacity and developing a thick skin against opposition that comes my way. 

While there have been many victories for animal rights in 2014, the cruelty just never ends.

So the journey never ends.

animal rights activistsWishing everyone a fulfilling New Year,

A luta continua




  1. A criminal charge. Good grief, I hope if falls flat as soon as possible and you can cross it off your list of worries. Keep up the good fight Emy, you are an inspiration. ❤

    – sonmi upon the Cloud

    Liked by 1 person

    • Emy Will says:

      Good grief indeed, Somni. When the charges were first withdrawn I thought I could cross it off my to do list. Then within 24 hours the charges were reinstated. The law works in mysterious ways!
      Thank you for you support ❤

      Liked by 1 person

  2. Peter Schreiner says:

    When a sticker on a window constitutes damage of property, “…you may know that your society is doomed.” ~ Ayn Rand.

    Thank you, Emy.

    Liked by 1 person

    • Emy Will says:

      So true, Peter, but we all know this is not really about a sticker. It is a way of trying to intimidate me. Sadly, the state prosecutor considers it important enough to pursue . As if there are not enough serious crimes to pursue in Johanneaburg – a city with one of the highest crime rates in the world (sigh) . At least I could afford R 1000 bail, unlike so many awaiting trial suspects who are jailed until their trial date.

      Liked by 1 person

  3. If it weren’t for dedicated people like you, Emy, our planet would be in worse shape than it is right now. The animals have a wonderful spokesperson. Thanks so much.

    Liked by 2 people

  4. Dear Emy,
    Thank you very much for your tireless efforts to give a voice to those that can’t speak for themselves. I learned a lot by reading your site, and admire your bravery and strength. Although there have been (and will continue to be) challenging times, I hope, you can enjoy a moment for ‘you’ and have a Happy New Year. Thanks again, for sharing your activities on this site.
    Best wishes,
    Takami 🙂

    Liked by 1 person

  5. ravenskeeper says:

    “Sadly, the state prosecutor considers it important enough to pursue.”… Once again this about ‘all for a piece of gold’. Big business means big profits and big tax contributions in government coffers not to mention all the ‘good will’ that runs along side it. One can not be seen to be challenging the accepted mindset! It’s the same story the world over; big ag, big corporations, big pharma, the list is endless. One thing that never changes is endless greed for ‘pieces of gold and by default the power that comes with it. While this vacuous mindset continues to prevail then so will the cruelty and destruction continue, It is we the people who can change things, and our numbers grow daily. Modern technology and instant communication exposes both the good and the bad, people are slowly waking up from their brainwashed sleep, the veils of ignorance are slowly falling away. People are not just being a voice for the animals, but a voice for the very essence of all life, the planet itself……Mother Nature in all her beauty, the beauty that is portrayed so well in all natures innocent and sentient creatures. That essence is alive in the hearts of all who care, and who’s very nature is one of compassion.

    I salute you Emmy, and all those whose heart beats for a caring and better world.

    Peace and best wishes, ravenskeeper. 🙂

    Liked by 1 person

    • Emy Will says:

      Again powerful and insightful words, Ravenskeeper – thank you. Yes, power leads to so much abuse. The absurd thing is that while I pay lawyers to defend me, the state will use taxpayers money to carry on with this matter. What a waste of resources!
      I so hope we who care are growing in numbers. Technology certainly helps us join forces globally and exposes many heinous deeds. It is very important that we speak in a united voice against exploitation in every form. Thank you Ravenskeeper for too being one of those voices.
      All the best.

      Liked by 1 person

  6. The struggle continues with the tenacity, bravery and compassion of humans who stand up for freedom and peace. Very saddened by what you are going through and hope that all resolves soon favourably. Our Earth is precious, the amount of suffering is of unspeakable proportions and we ought not remain silent. You are an inspiration, dear Emy, much strength to you. May love and kindness ease the pain of all helpless, vulnerable creatures.

    Liked by 2 people

  7. Wishing you a very happy New Year 2015,


    Liked by 1 person

  8. brugesvegan says:

    well done emy, and all the best for 2015. The struggle indeed continues, and you are an inspiration 🙂

    Liked by 1 person

  9. […] Emy – Animal Activism – A Never Ending Story 2. Peter the Vegan – Force Be Damned 3. Donna Jones – Animal Independence Day 4. Gerean […]

    Liked by 1 person

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