As the representative of Fur Free South Africa I am pleased to report that I am attending a meeting today, Friday 19th with representatives of the well-known animal rights organisations, Beauty Without Cruelty and FOUR PAWS (VIER PFOTEN – Stiftung für Tierschutz).
The aim of the meeting is for our organisations to jointly implement the international Fur Free Retailer program in South African shops.
Read more about this initiative @
This program helps to provide consumers with accurate information about a retailer’s fur policy.
Born Free USA started this fur-free project, which is supported and endorsed by the Fur Free Alliance (FFA), an international coalition of more than 35 leading animal protection and environmental organisations worldwide.
Although Four Paws is the South African representative of this project our three organisations would like this to be a collaborative project, where we each have a part to play.
Collective action works!