The big news of the week!
By: Alicia Graef
March 23, 2016
Success! Armani is Going Fur Free.
In a victory for animals and those who have been campaigning to get the fashion industry to ditch real fur, Italian fashion designer Giorgio Armani has announced that his company will no longer be using any in its products.
In partnership with the Humane Society International (HSI) and the Fur Free Alliance, a coalition of more than 40 international organizations, Armani said in a statement:
I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues…
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