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Success! Armani Is Going Fur Free | Care2 Causes

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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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By: Alicia Graef
March 23, 2016

Success!  Armani is Going Fur Free.

In a victory for animals and those who have been campaigning to get the fashion industry to ditch real fur, Italian fashion designer Giorgio Armani has announced that his company will no longer be using any in its products.

In partnership with the Humane Society International (HSI) and the Fur Free Alliance, a coalition of more than 40 international organizations, Armani said in a statement:

I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues…

View original post 337 more words

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1 Comment

  1. Wow that’s fantastic news Emy! It’s a slow path forwards, but we’re getting there *beams a smile her way*

    – esme upon the Cloud

    Liked by 1 person

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