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MISLABELLING FUR: Not a mistake

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Emy Will

Emy Will

Greetings from Johannesburg, South Africa. Although I have a doctorate in psychotherapy, my main passion is advocating for nonhuman animal rights. I condemn all cruelty to nonhuman animals and therefore follow a vegan lifestyle. I would like to connect with other animal activists from all over the world. The fur trade is one of the most abhorrent practices on this planet. Innocent animals are subjected to prolonged suffering for a trivial fashion item. As the chairperson of Fur Free SA. we campaign towards ending the global fur industry. This might not happen in my lifetime, but even if I leave one footprint behind, that is one step closer to the goal. This blog is a forum to discuss all aspects of the fur industry. It also raises issues around animal activism in general. Johannesburg is a crazy city and I need to escape from time to time. This photo was taken next to the magnificent Zambezi river.

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Due to weak labelling laws, misinforming consumers about the contents of fur items has become a global problem.

Products containing animal fur can be labelled as synthetic or not labelled at all. Unsuspecting consumers buy these items assuming the fur on their garments is synthetic.

The Sun (UK) did an investigation including DNA testing on mislabelled fur goods. The results are shocking.

Below are some of the findings of the objects in this photo:

Mislabelling

Photo: The Sun (UK)

  • KIDS’ SHOES (top row, left)

Label details: None

Lab finding: Most consistent with chinchilla

  • BLACK COAT (top row, centre)

Label: 100 % polyester

Lab finding: Consistent with raccoon dog/fox

  • BLACK SHOES (top row, right)

Label: None

Lab findings: Most consistent with rabbit

  • BEIGE GLOVES (middle row, centre)

Label details: None

Lab findings: Fur most consistent with rabbit

  • POMPOM KEY RINGS (middle row, beige)

Label: None

Lab findings: Most consistent with rabbit

  • WHITE BAG (middle row, centre)

Label: None

Lab finding: Most consistent with rabbit

  • PURPLE CARDIGAN (middle row, right)

Label: None

Lab result: Most consistent with rabbit

  • RED HAT (bottom row, left)

Label: 100 per cent acrylic

Lab findings: Most consistent with raccoon dog

  • STRIPED NECK WARMER (bottom row, middle)

Label: Polyester, acrylic and cotton

Lab findings: Most consistent with rabbit

  • BOBBLE HAT (bottom row, middle)

Label: 100 per cent acrylic

Lab findings: Most consistent with fox

  • BLACK GLOVES (bottom row, right)

Label: None

Lab findings: Most consistent with rabbit

Read more @ http://www.thesun.co.uk/sol/homepage/features/6816528/Animal-pelts-in-UK-High-Street-sold-as-fake-fur.html

If in doubt, please don’t buy.

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3 Comments

  1. “Products containing animal fur can be labelled as synthetic” – It’s beyond an outrage this, knowing people specifically are trying to avoid animal fur and selling them barefaced lies. I’ve felt enough to have a ‘feel’ for the real stuff I reckon. But most people will believe the label, and why shouldn’t they? Well this is why. I knew of this a few years ago, through vegan forums, there were and are many such products that are sold on the local markets and cheap shoe shops that needed watching out for. It’s like buying tofu to find out it’s meat ffs.

    – esme angry upon the Cloud

    Liked by 1 person

    • Emy Will says:

      Exactly, esme upon the Cloud. Misleading consumers is totally unethical. The quality of synthetic fur has “improved” to such an extent that it now feels soft and “luxurious”.

      Liked by 1 person

  2. ravenskeeper says:

    Reblogged this on Ravens-Tree.com.

    Liked by 1 person

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